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027 – Why New Years Resolutions Don’t Stick

How a marketer can leverage the cycle of New Years Resolutions, and how an empowered entrepreneur can ensure their “resolutions” actually stick

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026 – Retention Secrets

I’ll keep this description really simple: if you want to keep your customers, here’s what to do…

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025 – Surprising to Show You Care, Not to Scare

Learn how to use surprises to show customers you care about them, rather than in ways that can actually scare them away, so you can retain more customers, which means more raving fans.

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024 – Connecting with Your Leads: My Experiences as a Client

Learn from the experiences I’ve had with companies and how you can use this information to win more business. Discover a key method I use to continue the sales conversation using my preferred method of communication (if you’ve ever had a salesperson want to move from email to phone real quickly, you’ll want to know…

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023 – Pam Gallagher on Becoming Your Sun Sign

Pam Gallagher has over 40 years of experience practicing, studying, and teaching astrology. Pam opened the Midwest School of Astrology in 2009 where she encourages students of all ages to learn and explore the mysteries of astrology. In this interview, you’ll discover… 01:12 – What is Astrology 02:33 – Why does Astrology work 05:22 –…

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022 – How to Keep Your Customers Forever with Dr. Matt Champagne

Click Here to Access Doc’s Page for Empowered Entrepreneurs Having a Ph.D. in mathematical psychology, “Doc” as he’s known, shares how to apply psychology and human behavior to business and marketing, using 9 principles of customer feedback. In this interview with Dr. Matt Champagne, you’ll learn: 02:39 – Why the word “survey” is a turnoff…

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021 – How to Sell When Your Customer Thinks They Need Something Different Than What You Offer

Reflecting back on the last 20 episodes How to sell your customer what they want and give them what they need while maintaining integrity A copywriting hack to make an offer in the way the customer understands

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020 – Conversion Rates

Why copywriters and designers need to work together How you can unsell someone just as easily as selling them on your product or service The influence your background image can have according to Robert Cialdini

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019 – One Key to Making Decisions in an Empowering Way

This simple litmus test helps me ensure I’m making decisions that are beneficial to a greater purpose.  If you want to make empowering decisions in your business, consider applying this.

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018 – How Overdelivering and Doing Right by Your Client Can Win You More Business

How I overdeliver with someone before they even become a client One easy copywriting suggestion I give just about every client that if they apply it, improves all the copy they write now and in the future How solving one problem for a client actually brings more business The paradox of how helping someone understand…

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