003 – What the 3 Voices in a Courtroom Can Teach You About Effective Sales

My uncle, who started as a lawyer and is now a judge, taught me these 3 voices in a courtroom.  Little did I know this lesson would serve as a teaching moment for how to sell more effectively, no matter what your product or service is.


  • Why seeing your product/service as the “opponent” helps makes your case to sell more
  • Think your buyer is only one person? Wrong! Discover the hidden truth to selling your buyer and significantly diminishing the chances for buyers’ remorse
  • Communication is not what you intended; it’s what they _______ (answer in the episode)

After listening to this episode, if you need any help applying this process to your business, feel free to ask by clicking this link.

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