My uncle, who started as a lawyer and is now a judge, taught me these 3 voices in a courtroom. Little did I know this lesson would serve as a teaching moment for how to sell more effectively, no matter what your product or service is.
- Why seeing your product/service as the “opponent” helps makes your case to sell more
- Think your buyer is only one person? Wrong! Discover the hidden truth to selling your buyer and significantly diminishing the chances for buyers’ remorse
- Communication is not what you intended; it’s what they _______ (answer in the episode)