03:00 – The biggest mistake entrepreneurs make when starting a business, and what to do instead
03:30 – Why having an “idea” is not a business
05:00 – The first thing you should do when starting a business (hint: it’s not marketing!)
06:30 – Anytime a client asks me to sell something, here’s the first question I ask…
11:00 – What buying an airplane ticket has to do with starting a business
17:30 – If you want to make more money, start with this simple thing you can do today
24:00 – How that single thing that makes you unique (that you’re hiding from) is exactly what you need to succeed
25:00 – If you’re afraid to niche…
32:00 – The question I ask people I meet to start off a business relationship… And you can use it to help you attract more leads to your message
38:30 – The often overlooked piece of a niche that is crucial for your success
41:30 – Why a polarizing message is important and how each business step flows into the next
48:30 – A nice way to consider the action steps in building a business

Click HERE to access Leslie’s resources