How to know when you should do something for free versus when to name a price can be more of an art than a science. Here’s my take on it that leaves my customers happy and excited to continue to do business with me, while being focused on ensuring the services I provide my customers…

A customer interacts with the business, not the individual. A business’ marketing should focus on serving the individual, not the collective market. Diving deeper into the customer mindset, discover the importance of a consistent message and the different types of messages your customer perceives.

Listening to your customers can either make or break your business, depending on what your customers are asking for. In addition, here’s how to notice the trends between customers, so you can make conscious business decisions for the better.

How do you get someone to do what you want? The answer is in this episode and just might surprise you…

This trick is something so simple, you’ll wish you had it sooner. If you’ve ever felt like you are trying to defend or handle objections to your sales offer, here’s an easy way to lead the prospect in the direction you want (to buy from you), without creating resistance in the prospect.

Expanding upon podcast episode #13, learn how beliefs can influence your refund policy as well as additional lessons learned from interacting with other businesses.